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ceramic tile industry reviving. (industry profile).

by:Xingfa      2019-11-03
Construction is beginning to show signs of recovery.
Projects such as office buildings, shopping centers, hotels, apartments and real estate have sprung up, but they are not of large scale.
The government\'s subsidies for low-cost housing have helped the construction industry recover.
With the revival of the construction industry, the demand for tiles is also growing.
In 2000, China\'s ceramic tile consumption increased by 10% to 0. 153 billion square feet. m.
Or almost 159 of consumption. 3 million sq. m.
The year before the crisis of 1996
The improvement in tile demand is proportional to the recent increase in cement sales in the country.
Kia is a major producer of ceramic tiles in China, and sales in December were reported to be 39% euros, up from the previous year.
In 2001, its sales rose 42% to RS 209 billion.
Kia is therefore encouraged to re-operate its porcelain brick factory that produces roof tiles.
PT saranadeya Lestari Keramik, known as the flooring tile producers of the Milan, super Milan and Hercules brands, plans to increase production capacity by 40% to 4. 5 million sq. m. from 2. 7million sq. m.
One year in February.
Meanwhile, four new investors, including two foreign companies (PMA)
The industry has been invested in the past two years.
To compensate for the decline in sales in the domestic market, producers have recently increased their exports.
Exports tripled in 1999.
The total export volume in 2000 was 313,379 tons, an increase of 15.
An increase of 2% over the previous year.
Knowing that domestic production costs are low, the price requested by buyers is lower than the current level in the international market.
Ceramic tiles are rich in raw materials for ceramic production in China, and labor costs are relatively cheap.
At the same time, the per capita consumption of ceramics in ASEAN countries is still very low, the lowest among ASEAN countries.
Therefore, the prospect is good for the industry of this country.
Ceramic products produced in China include tableware, ceramic tiles and ceramic processes.
With the development of ceramic tableware industry, ceramic tile industry is developing faster.
Ceramics are made from a mixture of non-metallic mining materials processed at high temperatures.
The materials include clay, kaolin soil, feldsar Stone, quartz sand and other auxiliary materials.
In Indonesia, wall tiles, floor tiles, bricks and roof tiles are the type of ceramic that is produced on a large scale.
Basically the size of the tile is standard, but the hardness of the surface is different.
The tiles include light/traffic for the floor of the House, for the semi-medium and medium/traffic for buildings with high human traffic such as shopping centers, hospitals and hotels.
The process of producing tiles begins with the processing of raw materials, forming the body by pressing, producing light, printing and burning in the kiln.
The upper light process can be carried out before or after combustion by dipping tiles and spraying.
According to the surface of the tile, it can be divided into two types
Glazed tiles glazed tiles.
Almost all tile producers in the country produce these two types of tiles.
The design includes plain color and texture.
They are bright and dark in all colors.
The dimensions range from 200 cm² to more than 900 cm² of the surface.
Glancito ceramics is a new type of ceramics that is mainly used in luxury residential and multi-storey buildings.
The Granito tile is a tile made entirely of the same material glazed on the surface.
Therefore, Granito needs raw materials of high quality.
Granito tiles are superior to other tiles such as marble tiles and natural granite tiles, are porcelain tiles, it is more difficult to absorb, more tough, not easy to scratch, and the color is not easy to change.
The main basic materials of the base tile are: Stone Brick, clay, pigment, silica sand.
Clay is served locally.
In China, it is easy to buy imported basic materials clay, stone soil and clay, but the quality is very low.
As a result, many ceramic producers choose to import.
Granito\'s stone products are imported from Turkey, and the clay parts are imported from Ukraine.
Paint is imported from Spain.
Silicone is mainly supplied locally.
The quality of China\'s production is low.
There is a large fluctuation in imported clay, but there is an upward trend.
In 2000, imports of 145,253 tons worth $35 million increased by 15 tons.
It increased from 9% tons in 1996 or before the crisis to 125,343 tons.
As shown in the following table, the main import of kaolum from the United States.
Due to the financial crisis, investors with flat production capacity have not shown much interest in the ceramic industry recently.
Therefore, the production capacity of ceramic products in China has remained unchanged from about 230 square meters. m.
There are 43 registered producers each year, but only 35 of them are active.
Other countries stopped acting due to the crisis that began in 1997.
Almost all tile manufacturers produce floor tiles, and China produces 167,300 square feet of floor tiles every year. m. or 72.
7% of the total ceramic tile capacity.
With its production capacity, Indonesia is the world\'s fifth largest ceramic producer after China, with an annual production capacity of 1. 2 billion sq. m.
Italy 0. 8 billion square feetm.
Spain and Brazil.
The world\'s ceramic capacity is 3. 8 billion sq. m.
In the largest tile in Indonesia PT KeramikaIndonesian Asosiasi (KIA).
The company began operations as aPMA in 1970 and the factory is located in Tanjung Pandan, Belitung.
The position of the company has become PMDN since 1992.
Subsidiaries of Arya Upaya group (Ongko Group)
At the height of the crisis, it was forced to suspend operations at its xilensi and gracek plants.
Kia\'s annual production capacity is 24 million square feet. m.
Tile from Belitung and cileungsi factory.
Kia\'s net sales in 2000 were RS 147 billion, up 39% from 1999.
However, the company still has a net loss of Rs 538 billion, mainly due to the large loss of foreign exchange, which resulted in a total loss of Rs 450 billion.
Net sales rose 42% to Rp 209 billion in 2001.
The company\'s operating profit was Rs 35 billion and was therefore required to re-operate its Cileungsi and Gresik roofing tile factories.
Kia restructured its debt of Rs 100 billion in 2001.
About 90% of the debt is owed to foreign banking groups including Royal Bank of Scotland, Credit Bank and Brussels Lambert.
The rest or 10% are owed to IBRA, which was taken over from umnassinal Bank, Tamara Bank, Exim Bank and Mashil bank.
Initial shareholders include Hock Soon & Co from Singapore (46. 2%)
And Kaharuddin Ongko (36%), Diah Koswara (14. 8%)
AndDarwin Thiohardi (3%).
After the status change, pmdn pt Ongko Multi became a major shareholder holding 67 shares.
53%, Kaharuddin 3.
There are 06% owners and 29 remaining.
41% of the investment held by the public.
The annual production capacity of PT Mulia Keramik Indahraya of Mulia Group is 29 million square feet. m.
Floor tiles and 17 million square feet. m.
Wall tiles using the brand Mulia Keramik.
Asian victory industry (AVI)
With its new product Magna series, the company will seize the market segments of middle-class consumers after Asian tiles and platinum.
Its products are priced from Rp 15,000 to Rp 70,000 sq. m.
Its Platinum Magna range is about 30% exported.
PT saranadeya Lestari Keramik produces floor tiles with the brands of Milan, super Milan and Hercules.
It has successfully increased its exports to the United States, Australia, Canada and South Korea.
The company\'s annual capacity of 4 people. 5 million sq. m.
On 2001, the company operated at full capacity.
So it needs to be expanded.
PT Angsa Daya is the PMDN of the Kedaung Group, a manufacturer of glassware.
The company launched the IKAD brand in 1977.
It also produces tableware of brand of IKG, brick fire roof, granite and mozaic tile.
PT Senrico Djaja Marmer Industries began operations in 1979.
Itsceramic porcelain brick factory is a factory integrating sanitary ware and table rack production.
Headquartered in Jakarta, the company has an annual capacity of 10 people. 2 million sq. m.
PT Metropole Megah and PT Satya Raya Keramindo Indah are subsidiaries of the Satya Djaja Raya group, which has a core business in the timber industry.
For more details, see the table below.
Tile production in China fell by 12 percentage points. 2% to139. 3 million sq. m.
Due to the crisis, 1997.
The industry remained sluggish until 1997, but with repairs to some major shopping buildings and office buildings starting in 1998, demand for tiles began to increase.
In addition, in 1999, the Indonesian rupiah began to regain the value of some losses.
The improvement of the general situation has promoted the production of ceramic tiles.
Exports surged 300% to 272,073 tons from 66,995 tons in 1998.
However, the export push is not enough to increase production in the domestic market and remains sluggish.
In 2000 alone, demand for floor tiles in the domestic market increased due to low-cost housing subsidies.
In 2001, some producers, such as PT saranadeya Lestari Keramik, were able to operate at full capacity.
At the end of 2001, demand in the domestic market declined, so the output in 2001 did not change much compared with 2000.
See table below.
BKPM said that few investors expressed interest in the tile industry.
In 1997, there were 19 projects in the ceramic industry, including expansion projects approved by BKPM.
In 2001 and 2000, there were only four investors planning to invest in the industry, including two PMA companies.
IsPT Kokoh Inti Arebama, one of PMDN, plans to build factories in Bogor and karawangs with a total investment of Rs 108.
5 billion, annual capacity of 6.
The following table shows 12 million tons.
The decline in domestic market sales prompted manufacturers to increase exports.
As the value of the US economy soared, exports were more profitable. S.
Dollar against rupee.
However, exports are not easy.
Overseas buyers ask for a price discount because they know the country\'s production costs are much lower due to the depreciation of the rupee.
Export prices averaged $1997 in 1998 and 411.
The price dropped to $1999 per ton at $232. 1 per tons.
Despite falling prices, exports tripled in 1999.
Prices climbed further to $222 in 2000. 4 per ton.
China is the world\'s largest producer of ceramics, but the biggest challenge for Indonesia comes from Italy and Spain.
Indonesian products are still competitive in quality compared to Chinese products, but there is still a long way to go to keep up with Italian, Spanish and Turkish products.
Indonesia exports various types of tiles as shown in the table below.
The United States remains Europe\'s largest buyer, and Indonesia competes with Italian, Spanish and local producers.
Indonesia also exports tiles to countries.
So far, the United States has become the largest buyer.
The United States accounted for 16.
8% or 52,536 tons of total Exportsof 313,379 tons 2000 is listed in the table below.
Until 1997, Indonesia imported a large number of ceramic floor tiles.
The total import volume for that year was 41,957 tons, worth $15. 9 million.
Imported ceramic floor tiles are mainly used in high-grade homes, shopping centers, office buildings, hotels and other places.
The crisis caused many large real estate projects to be put on hold, resulting in a decline in imports, as shown in the table below.
Other glazed tiles with the largest number of imports are mainly other glazed brick cubes and similar items.
In 2000, the total import volume of this type was 7,351 tons and 87 tons.
As shown in the table below, 5% of the total tile imports.
Indonesia and Thailand have a minimum import tax of 5% and a minimum import tax on ASEAN ceramic products.
The two countries impose only 5% import duties on 20% of Malaysia and 40% of Vietnam.
Sanitary warehouse and tile 50%.
The Philippines even raised the import tax on ceramic products from 15% to 53%.
According to AFTA, the import tax on tiles must be reduced by more than 5%.
The high import tariffs imposed by some ASEAN member states have protected and promoted the development of their own industries.
Indonesia is facing fierce competition from Malaysia. Malaysia has successfully expanded Indonesia\'s exports to 50% square meters of 78 million square meters. m.
Malaysia continued to improve its design to adapt to the market and successfully increased exports.
Indonesia lags behind Malaysia in production systems.
Vietnam has also become a potential competitor to the region\'s market.
However, the biggest threat comes from China, which is known to be very competitive in price.
Malaysia is therefore considering a special tariff on ceramics from China.
Some producers are responsible for their own marketing and some used dealers.
Direct sales are usually carried out by large consumers such as contractors for large projects such as housing, hotels, shopping centers and office building projects.
Among the leading dealers in Jakarta and the Jabotabek region, PTSumber cipeta Keramike is the exclusive agent for PT Serinco Djaja MarmerIndustries. \"Super Italia\" is an advertisement for Sentosa shot by Mulia kailammick.
PT Matropole named PT Satya Langgeng Sentosa as a distributor of its Roman and Royal products.
The market size of floor tiles is larger than that of wall tiles, and prices tend to rise.
After the financial crisis, the real estate industry used more granite and marble floor tiles than tiles.
Now the main consumer of ceramic tiles is individuals, mainly private homes.
The price of ceramic floor tiles is according to rupiahfluciation.
Dealers receive 10%
20% discount and dealer or retailer a 15%-20% discount.
So consumers pay 15% of the price from the factory.
Changes in China\'s overall economy forced tile producers to recalculate production costs.
With price fluctuations and recent increases in fuel prices, the price of ceramic tiles in the country tends to rise.
It is assumed that the domestic consumption of ceramic tiles is equivalent to production plus import minus export.
Based on this assumption, total tile consumption in 2000 was 152,995 square feet. m.
The 256-square-Year End of consumption before the crisis. m. in 1996.
In 2000, tile consumption increased by 10%, as shown in the following table.
Since 1999, the recovery of some prospects and conclusions of the market\'s loss of confidence in the country\'s political situation has helped the recovery of the real estate industry.
The impact was evident in 2000 when the demand for tiles reached 0. 153 billion. m.
In China, that number is well below the market demand of 159. 3 million sq. m.
Before the crisis or in 1996.
In 1998, when the crisis was worst, consumption fell to just 134. 6 million sq. m.
Despite the industry\'s recovery, the domestic market remains sluggish as the crisis has not yet completely ended.
In particular, with the rise in fuel prices, the consumer power of ordinary consumers is still weak.
Subsidies for low-cost housing helped boost demand for ceramic tiles.
In the short term, the impact of the Jabotabekarea flood will increase demand as some damaged houses and public buildings need to be repaired.
The devaluation of the Indonesian rupiah has enhanced Indonesia\'s competitive ability in the international market.
In countries where the rupee is devalued, production costs are actually cheaper.
However, rising fuel prices in India have forced tile producers to recalculate production costs.
In the face of the implementation of the free trade zone (AFTA)
In this region, Indonesian producers must improve quality and efficiency in order to compete in obstacles --free market.
They must also be careful to prevent labor protests that will affect the production process and lead to increased costs.
Other obstacles facing the Indonesian ceramic tile industry include difficulties in ensuring the supply of glass materials, and the basic materials of glass materials and colored materials must be imported.
The quality of domestic existing materials is poor.
In addition, the technical staff in China\'s ceramic industry is still insufficient.
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